by Gabriele Gzimailaite


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ABOUT was established in late 2012 by Gabriele Gzimailaite.

I was still in college, studying Photography, 18 at the time, following the likes of Kenza and Marianna, dreaming of one day having my own platform to share my outfits and cute pictures I took daily with my mother's DSRL camera. After drooling over and checking their blogs everyday I decided to go for it, while I was on holiday in Lithuania and had way too many pictures to share on my Facebook account. In August 2012,  'Never Lose Hope' was born. My first blog with a quote as a title, how original! I did change it a year later though, to my name and the two first letters of my last name.


It was a wild ride, Instagram was just coming around, Youtube wasn't even a thing in my life and my fashion sense was questionable.  My blog took off a little in 2014 when I was in University studying a degree in Fashion Communication and Styling. I was juggling my studies, my job (I worked in Zara, Armani Exchange and Karl Lagerfeld) and my blog all the same time and I am glad I did, it got me to where I am today. Shortly after graduating in 2016, I quit my job as a sales assistant in Karl Lagerfeld and dived straight into full time blogging.

I have never liked writing, so you will hardly ever find long, thoughtful posts on my blog. But what you will find is many short stories, tips, tricks and beautiful imagery to go with it.

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